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Group Finance Director
Radley Green pleased to see BMW sales rocket
Radley Green were pleased to see that the BMW Group reported yesterday that it sold more vehicles in March than in any other month in its history.
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands.
Ian Robertson, Member of the Board of Management, Sales and Marketing BMW reported "The BMW Group achieved an all-time high in sales last month and the best first quarter in its history. These outstanding results are due to our attractive, young model range and our strategy of healthy, balanced growth across the globe".
Radley Green were excited to hear Ian talk of the Group's new models due to enter the market this year, "We aim to continue the momentum with additional new models this year, such as the luxurious BMW 6 Series Gran Coupé and a model revision of the flagship BMW 7 Series" he said.
The company sold a total of 185.728 BMW, MINI and Rolls-Royce vehicles in the past month, not only significantly exceeding the figure for March of last year (165,846 units / +12%) but also the previous sales high of 165,855 vehicles recorded in June 2011. The company also achieved a new high for the first three months: Retail volumes for the year to the end of March increased by more than 40,000 vehicles to 425,528 units (prev. yr. 382,763 units), which represents a growth of 11.2% compared with the first quarter of 2011.
The BMW Group increased retail volumes in its three largest single markets of Germany, the U.S. and China, among others and sales in China outstripped those in the U.S.
The company plans to grow faster than the market as a whole in 2012 and expects to achieve new sales volume records for its BMW, MINI and Rolls-Royce brands.